Insights
Where we publish what we're learning as we build.
Three kinds of post: progress reports on our own AI journey, deep dives into client work, and takes on the AI consulting market we're sometimes part of, and sometimes openly against.
Build lesson
Your case studies aren't bringing in buyers. Here's why.
Buyers land with one question: can you fix my problem? If the page is organized around your client roster, they leave before a single story opens. The shelving fix we caught on our own site, with the 96-second film.
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We’re at Level 3 of 5. Here’s what actually crossed.
The follow-up to our Level 2 report: the first full initiative ran end to end with the system carrying most of the gates. What that means, what it doesn’t, and the honest asterisk underneath the number.
Read the post →Progress report
We’re at Level 2 of 5. Here’s what Level 3 actually requires.
A public progress report on the system we run our own business on: where we are, what moved last quarter, what Level 3 requires, and what we’re building right now.
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In the pipeline
Coming up.
Take · Coming soon
Why most SMB AI projects fail before the first sprint.
A take on the SMB AI consulting market: what gets sold, what gets shipped, and the gap that costs owner-operators real money.
Essay · Coming soon
Manifesto: Employee Transformation in the Age of AI.
The original manifesto, published openly. Synthetic teams, leadership in the AI era, and why human-led change becomes essential as AI capability widens.